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Before starting a CRM implementation or re-invigoration project an area that is often overlooked is Executive Support. C-Level Support It will be hard to get the project off the ground if you don’t have executive support from your CEO, Sales Director (or for our American friends VP of Sales) or any C-level executive for that …
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A lot of companies have either implemented a CRM (Customer Relationship Management) or are thinking about implementing a CRM system to take advantage of the customer knowledge that is either captured in your staff head or in numerous notebooks, spread-sheets, emails and other programs that are not accessible to anyone else. This is just one …
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