CRM Blog

Is Customer Satisfaction overrated?

November 5th, 2014 | Posted by Peter Dijkema in CRM - (0 Comments)

Recently I had a meeting with Darrell Hardidge from Saguity and the subject of Customer Satisfaction was discussed. His company has done a lot of research around what it takes to create a loyal customer (they interviewed over 150,000 people). He mentioned that in his view customer satisfaction is overrated. In fact customer satisfaction is …
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