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If you are looking to invest in implementing a CRM system think again before spending your well earn cash. According to research organisations like Gartner and Forrester 30-50% of CRM projects ranges fail to deliver the expected outcomes! After the first CRM hype in the early 2000’s the second wave of CRM hype is well …
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Before starting a CRM implementation or re-invigoration project an area that is often overlooked is Executive Support. C-Level Support It will be hard to get the project off the ground if you don’t have executive support from your CEO, Sales Director (or for our American friends VP of Sales) or any C-level executive for that …
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