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Author Archives: Peter Dijkema

About Peter Dijkema

Peter Dijkema is a CRM and Business Intelligence Professional with 15+ years experience in the IT industry. Owner of Organon Consulting which focussed on delivering business results by helping businesses to understand how they can: - get a better insight in information regarding customers/stakeholders/suppliers; - make faster and more informed decisions everyday; - help their people become more efficient and - as a result increase revenue and decrease costs to boost the bottom line. The solutions that we use for this are Microsoft Dynamics CRM, Microsoft Business Intelligence and QlikView.

6 ways to improve your Customer Relationship Management Strategy

April 18th, 2013 | Posted by Peter Dijkema in CRM - (0 Comments)

Are you too focused on new sales and neglecting your existing customers? Most organisations are very customer acquisition focused  In the end without customers there is no reason for existence for many companies! Unfortunately this also means that these companies often neglect one of their most important assets: their current customers. They constantly loose customers and …
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As Internet Explorer 10 has been released and you might have been updated to it automatically through a Windows Update there are a couple of things you need do to get the benefit out of this release when you are working with Dynamics CRM 2011 or Dynamics CRM Online. As of Update Rollup 10, Microsoft …
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One of our clients ran into an issue where the Ribbon Bar in Outlook disappeared when using the Dynamics CRM Client for Microsoft Office Outlook. In many cases the instructions below seem to resolve the issues regarding the Dynamics CRM client for Outlook  and the disappearing Ribbon Bar. There is a knowledge base article regarding …
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A question that is common asked is “How can I map a field from the Lead entity to a field on the Account Entity and Contact Entity when a Lead is Qualified?”. When you qualify a Lead you can create a number of records namely: Account, Contact and/or Opportunity. You get the chance to determine which of …
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Often a CRM initiative is started by IT from a technology innovation perspective or lately by the urge to “get into the cloud”. Sometimes these are good contributors to the success of a CRM initiative but are generally not the main reasons why you make an investment in a CRM initiative. I specifically use the …
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3 Ways to get more out of your CRM system: #2 Executive Support

May 1st, 2012 | Posted by Peter Dijkema in CRM - (0 Comments)

Before starting a CRM implementation or re-invigoration project an area that is often overlooked is Executive Support. C-Level Support It will be hard to get the project off the ground if you don’t have executive support from your CEO, Sales Director (or for our American friends VP of Sales) or any C-level executive for that …
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3 Ways to get more out of your CRM system: #1 Training

April 11th, 2012 | Posted by Peter Dijkema in CRM - (0 Comments)

A lot of companies have either implemented a CRM (Customer Relationship Management) or are thinking about implementing a CRM system to take advantage of the customer knowledge that is either captured in your staff head or in numerous notebooks, spread-sheets, emails and other programs that are not accessible to anyone else. This is just one …
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